Why We Are Thinking Pink

We've already talked a bit about how SuperJeweler.com is donating 20% of the sales on our pink jewelry to Susan G. Komen For The Cure. Many other organizations are doing in this for their own special reasons. Today I am going to talk about why we are doing this.

Add Some Color To Your Sweetest Day!

Saturday, October 18th is Sweetest Day in America. This means you still have a little bit of time to find a special gift for your special sweetie! If you are stumped about what to get, however, we have some great suggestions that will help you find something unique and beautiful.

The Blake Lively Butterfly Diamond Ring

At Mercedes Benz Fashion Week 2008, Blake Lively (of Gossip Girl and Sisterhood of the Traveling Pants 1 & 2) made waves with her beautiful two-tone gold and diamond butterfly ring. Unlike most celeb fashion, however, this one is totally affordable for the everyday shopper!

Shine On, You Crazy Diamond!

About two weeks ago, the London-based mining firm, Gem Diamonds, announced that it had unearthed a 478 carat diamond from its Letseng mine in Lesotho, South Africa! Incredibly, however, it's only the 20th-largest 'rough diamond' on record.

The Jonas Brothers and Their Promise Rings / Purity Rings

At the 2008 MTV Video Music Awards, host Russel Brand poked fun at The Jonas Brothers, who proudly wear promise rings as a symbol of their commitment to God to abstain from sex until they are married. The brothers Jonas were later defended by American Idol winner, Jordin Sparks. This talk has thrust promise rings into the spotlight lately. And because SuperJeweler.com sells many promise rings every day, we thought we would take a minute to weigh in on the subject.

Caring for Diamond Rings

They say that diamonds last forever. Today we are going to look at a few maintenance tips the help ensure that, not only will your diamond rings last forever, but they'll look shiny and new the whole time!